// SAY HELLO TO THE MAGIC SPELL [Personal Illustration]
CLIENT: Self Initiated
PRODUCTION YEAR: 2008
CATEGORY: Illustration // Print
PROJECT INFORMATION:
"Say Hello To The Magic Spell" is a business card sized promo folder that symbolizes progress as a sin.
The horizontal format is based on the quote from Joseph Rote "The term 'progress' alone presupposes already the horizontal. It means a getting ahead and no high coming."
The second quote on the folder is from Theodor Adorno "Progress means to step out of the magic spell, even out of the spell of progression". The title of the project was derived by this quote.